Bringing Dignity and
Care to Every Senior’s Life
Bringing Dignity and
Care to Every Senior’s Life
Our trusted approach prioritises comfort, safety, and emotional well-being of seniors.
Our Purpose
To empower elders and care givers lead a happy and dignified life
Care Rooted in Experience, Delivered with Compassion
In 2012, Prasad Bhide was living the life he had worked so hard to build—a stable career in the US, a bright future in IT, and the satisfaction of supporting his family back in India. But everything changed the day his mother was discharged from the ICU.
What should have been a moment of relief turned into a storm of worry. She needed constant care—trained hands to assist her, a structured recovery plan, and someone who truly understood her needs. Despite trying everything, Prasad couldn’t find the right help. The caregivers available lacked the skills, and the healthcare system offered little guidance for families like his.
That struggle opened his eyes. If his family, with all their resources and awareness, was facing this challenge, what about the millions of middle-class families who had no one to turn to?
It was a turning point. Prasad made the bold decision to walk away from his thriving IT career and return to India. His purpose was clear: to empower elders lead a happy and dignified life. He wanted to redefine elder care—making it not just about medical needs, but about dignity, comfort, and true companionship.
That vision gave birth to Aaji Care. What started with just a handful of trained caregivers has grown into a trusted organization with hundreds of dedicated professionals. From assisted living to specialized geriatric care, Aaji Care is more than just a service—it’s a promise to families, a commitment to ensuring that every elder receives the respect, care, and support they deserve.

A Decade of Providing Care, Comfort and Happiness!

Manish Panchal
Board Member/Strategic Advisor/Author
Experts providing therapy, cognitive assessments, and strategies to manage dementia symptoms.
A Decade of Providing Care, Comfort and Happiness!

Mittal Shah
Bestseller Author
Experts working specifically with memory disorders, offering support and treatment for dementia patients.
A Decade of Providing Care, Comfort and Happiness!

Naina Oke
Head – Geriatric Counselling
Expert services focusing on cognitive therapy and interventions to help maintain or improve cognitive functions.
Meet Our Team

Dr. Ajay Pillai
(Head of Admin for Assisted Living Centre)

Priyanka Shinde
(Head of Operations – Patient Care At home)

Naina Oke
(Head – Dementia Care Solutions and Mental Health)

Vikrant Thakkar
(Head of Property Acquisition and Project Management)

Vanita Kuckain
( Head – CRM)

Dr. Ruchi Raichura
(Medical Administrator – Mumbai Centers)

Sulbha Patke
(Head - Accounts)

Dr Nandini G
(Medical Administrator - Pune Centre )

Dr Subbu Nayak
(Centre Head - Goa)

Milan Arun
(Center Head – Thane Center)

Priyanka Khobragade
(Purchase Manager)
Frequently asked Questions
Yes, our facility provides basic medical care, including medication management and coordination with healthcare providers. For advanced medical needs, we collaborate with local hospitals and specialists.
Our caregivers are highly trained, background-checked, and regularly evaluated to ensure they provide compassionate and professional care.
Yes, we offer flexible care plans tailored to individual needs, ranging from a few hours a day to 24/7 support.
Dementia counselling provides support, education, and strategies to individuals and families dealing with dementia. It helps caregivers manage challenges and enhances the quality of life for those affected.
Families, caregivers, and individuals in the early stages of dementia can all benefit from counselling to better understand the condition and develop coping mechanisms.