Bringing Dignity and Care to Every Senior's Life

Aaji Care has served 30,000+ elders across Mumbai, Pune, and Goa since 2012.
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EVERY AAJI CARE PATIENT GETS

To empower elders and caregivers to
lead a happy and dignified life.

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THE FOUNDING STORY – Prasad Bhide

The Story Behind Aaji Care

In 2012, Prasad Bhide was living the life he had worked so hard to build — a stable IT career in the United States and the satisfaction of supporting his family back in India. Everything changed the day his mother was discharged from the ICU.

What should have been a moment of relief turned into a
storm of worry.
She needed constant care — trained hands, a structured recovery plan, and someone who truly understood her needs. Despite trying everything, Prasad could not find the right help. The caregivers available lacked the skills. The healthcare system offered little guidance. If his family, with all their resources and awareness, was struggling.
What about the millions of middle-class Indian families with no
one to turn to?
Over a decade later, what started with a handful of trained caregivers is now a trusted organisation with hundreds of dedicated professionals across Mumbai, Pune, and Goa.

14+

Years Experience

30,000+

Elders Served

3,000+

Trained Caregivers

6

Assisted living
Centres in India

If you resonate with Prasad's story,
we'd like to talk to you.

No commitment needed. A conversation about what your parent needs.

HOW WE THINK ABOUT AGEING

Our Philosophy of Ageing

Most elder care focuses on managing physical decline. We work from a different starting point: ageing can be meaningful, not just managed.

Six beliefs shape the way we do everything. They are in the 45 days of training every caregiver completes,
in the conversations our psychologists have with families, and in every care plan we build.
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Dignity Over Dependency

Care is built around what your parent can still do, not what has been lost. Read more

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Companionship

Isolation is one of the most serious health risks facing elderly people today. Read more

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Emotional Wellbeing

Physical health is necessary. Loneliness and anxiety are real conditions too. Read more

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Meaningful Ageing

A morning walk taken for 30 years should not stop because someone moved into a care . Read more

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Cognitive Engagement

Reminiscence therapy, music therapy, sensory stimulation. These are built into every day Read more

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Autonomy

Your parent has opinions about when they wake up, what they eat, who they spend time Read more

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Dignity Over Dependency

Care is built around what your parent can still do, not what has been lost. Dignity is the starting point for every decision we make.
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Companionship

Isolation is one of the most serious health risks facing elderly people today. Our caregivers are trained to be present, not just to complete tasks.
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Emotional Wellbeing

Physical health is necessary. Loneliness and anxiety are real conditions too. One without the other is incomplete care.
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Meaningful Ageing

A morning walk taken for 30 years should not stop because someone moved into a care centre.Life does not stop being purposeful at 70 or 80 or 90.
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Cognitive Engagement

Reminiscence therapy, music therapy, sensory stimulation. These are built into every day, not weekend programmes.
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Autonomy

Your parent has opinions about when they wake up, what they eat, who they spend time with. Those are not things we override to fit a system.

JOURNEY & MILESTONES

14 Years. 6 Centres. 1 Belief

  1. Prasad Bhide with an elder at an Aaji Care table
    2012

    Founded in Mumbai by Prasad Bhide, following a personal experience with his mother's post-ICU care. The goal was straightforward: provide the kind of care he could not find for his own family.

  2. Caregiver with a resident at the Versova centre
    2015

    First Aaji Care Assisted Living Centre opens in Versova, Andheri West.

  3. Residents seated together outdoors at the Pune centre
    2018

    Expanded to Pune with the Kalyani Nagar centre, including a dedicated floor for dementia care, a first in Pune.

  4. Residents enjoying an activity at the Old Goa centre
    December 2024

    Goa centre opens in Old Goa. Peaceful, medically supported assisted living for elders and NRI families.

  5. The Aaji Care team in a group photo
    August 2026

    Pune Kalyani Nagar 2nd Centre opens.

  6. Caregiver reading with a resident
    December 2026

    Vadodara Centre (Upcoming)

  7. Resident and caregiver smiling on a sofa
    March 2027

    Hyderabad Centre (Upcoming)

  8. Elders standing together with hills in the background
    March 2028

    Bangalore Centre (Upcoming)

WHAT SETS US APART

Care That Goes Beyond the Checklist

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The 45-Day Caregiver Training Programme

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Before any Aaji Care caregiver enters a family’s home, they complete 45 days of structured training. Not a week. Not a weekend. Forty-five days covering geriatric physiology, dementia behaviour management, emotional support techniques, daily care protocols, emergency response, medication management, and family communication. After placement, training is continuous: regular assessments, refresher modules, and supervision from our clinical team. We set the bar higher than most, because your parent deserves that.

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One of the Highest Caregiver Continuity Records in Indian Elder Care

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Once we match your parent with a caregiver, we work hard to keep them together. Your parent builds a bond with that person That person learns your parent’s routines, their moods, what a good day looks like for them. When a caregiver is unavailable, a trained backup caregiver, already briefed on your parent’s routine, steps in. Your parent’s care never misses a day.
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Psychologists Skilled in Geriatric Care

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We have psychologists skilled in geriatric care on our team. They support your parent’s emotional wellbeing, manage challenging dementia behaviours through evidence-based approaches, and offer counselling sessions for family members experiencing caregiver burnout. Most elder care companies do not offer this. We consider it essential. Physical care without emotional care is incomplete.

VERIFIED BY THE INDUSTRY

Recognised, Affiliated, Trusted

Industry Memberships
  • Member of Association of Senior Living India (asli.org.in).
  • India’s leading professional body for the senior living sector.
  • Member of Dementia India Alliance (dementia-india.org).
  • The national platform for dementia care standards and advocacy.
  • Member of Home Management and Care Givers Sector Skill Council.
  • Our caregiver training standards affirmed at a national level.
Awards & Recognition

WHAT SETS US APART

Care That Goes Beyond the Checklist

FREQUENTLY ASKED QUESTIONS

Everything Families Ask Before Getting Started

Honest answers to the questions we hear most from families across Mumbai, Pune, and Goa.

Aaji Care provides three core services. Dementia care, at home and across our centres, covering every stage from early to late. Patient care at home, placing trained caregivers and registered nurses for post-surgery recovery, palliative care, stroke rehabilitation, and chronic condition management. And assisted living across six residential centres in Mumbai, Pune, and Goa, with 24/7 nursing, meals, physiotherapy, and social engagement built in.

Our caregivers complete 45 days of structured training before entering a family’s home. Most care providers in India train for 7 to 10 days. We also have psychologists skilled in geriatric care on our team, not just nurses. And when a caregiver is temporarily unavailable, a trained backup steps in, already briefed on your parent’s routine, so care never misses a day.

Our Assisted Living Centres are currently in three cities: Mumbai (three centres, in Versova, Thane, and D.N. Nagar), Pune (Kalyani Nagar), and Goa (Old Goa). We are expanding to Vadodara, Hyderabad, and Bangalore. Contact us to check availability near you.

Every Aaji Care caregiver is background-verified, reference-checked, and goes through 45 days of structured training before placement — far beyond the industry norm. After placement, we conduct ongoing supervision and document daily observations, so there is always a record and always accountability.

Absolutely. Call +91 9920018184 or WhatsApp us. Our Care Managers are trained to listen first. There is no obligation until you’re ready.

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